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AdFlex Marketing

AT ADFLEX, ADVERTISING IS MADE FLEXIBLE – WITH THE HUMAN TOUCH

New products & ideas


A team that is open to new products and ideas that you want delivered.

Team work


A team wanting to work together with its clients to find the best outcome

Long term relationships


AdFlex strives for long term relationships with all parties connected to the brand.

Alone we can do so little, together we can do so much

— Helen Keller —

about us

Adflex Marketing Pty Ltd (Adflex) is a face to face sales and marketing agency specialising in providing much needed revenue for Charities and Sporting Organisations in Australia.

The name “Ad/flex” derives from the concept of providing an advert that is flexible to customers, its clients and the Marketing Companies it supplies.

 

Why clients choose to work with Adflex Marketing;

Adflex Marketing has the flexibility to conduct fundraising campaigns either as a one off program, (in the form of a raffle or a trade promotion), or an on-going lottery program.

> Both the Director of Adflex Marketing and its Business Development Consultant, have over 20 years experience in the sales and marketing industry

> Adflex Marketing is a member of the Fundraising Institute of Australia (FIA)

>Adflex Marketing has access to one of the largest networks of marketing companies around Australia.

> Adflex Marketing has policies in place regarding Payment Card Industry Data Security Standards (PCI-DSS) and Work Health and Safety.

> As an agency we conduct compliance checks on all marketing companies that we outsource to.

 

There are two major objectives of Adflex:

  • > To provide new customers, increase revenue and help create more awareness in the public for the clients it represents.
  • > To identify and manage marketing companies that are active in face to face sales, thus having a broad national reach and maintaining an efficient and productive service for our clients.

Whatever the fundraising concept or product, you will find Adflex willing to learn more about the cause your organisation represents and how you want it delivered to the public.

Adflex core values:

  • A team that is open to new products and ideas that you want delivered.
  • A team wanting to work together with its clients to find the best outcome.
  • An organisation that strives for long term relationships with all parties connected to the brand.

At Adflex the moto is  “advertising made flexible with the human touch.”

at Adflex we help with both the impact and exposure of your brand

— Anthony Tarquini —

products and services

Not-for-profit and sport organisations use many methods to find new customers, including direct mail, email, media advertising, tele-marketing and of course, face-to-face direct marketing.

Why face-to-face?

Face-to-face fundraising is one of the most widely-used and can be the most cost-effective method of finding customers, which is why it is used by some of the biggest brands.

Face-to-face gives potential customers the opportunity to meet and talk directly to someone in person and allows organisations to engage with people they have not previously reached.

We don’t ask one group of people for a lot of support, we ask a lot of people for a little bit of support.

Brand Awareness

The customers are able to talk to someone directly about the magnificent work the clients do, whether the customer participates in the campaign or not.

Fundraising

The funds raised through the campaigns can ensure their work has an impact for their beneficiaries.

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Face to Face


Face-to-face fundraising is one of the widely-used and can be the most cost-effective method of finding customers, which is why it is now used by some of the biggest brands.
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Trust, honesty, humility, transparency and accountability are the building blocks of a positive reputation. Trust is the foundation of any relationship

— Mike Paul —

routes to market

BUSINESS TO BUSINESS:

This involves Independent Contractors marketing to local businesses or local communities to promote the campaigns. All Independent Contractors receive comprehensive compliance and client/product training.

PAID EVENTS:

These are paid sites that the represented client funds from an agreed shopping centre allocation. There will be a specific stand required for set up and client branded banners to display. The display is used to aid the sales process, attracting the potential customers and to get maximum exposure for the client’s brand.

LOCAL AND FREE EVENTS:

These are sites that are sourced by our marketing company. They may include setting up a stand in a high traffic area or outside of a busy retailer to get maximum exposure for the client’s brand.

SPECIAL EVENTS:

These may include events such as home shows, promotional days, television events, exhibitions, concerts or major sporting events. Basically, any event that has high traffic flow that will give brand and campaign maximum exposure.

COMMUNITY:

Residential fundraising is a great way to connect with people at their homes when they’re not rushing about and may have more time to have a bit more of a chat. 

Are you ready to start a conversation?

Get in Touch

In the world of advertising the human touch is the point of difference.

— John Doe —

FAQ

CLICK TO SHOW THE ANSWERS

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How much of the money collected actually reach the good causes

Adflex receives a Marketing Fee from the client on products sold. Adflex will in turn pay a majority of that fee to Marketing Companies to engage sales people to sell that product on behalf of the client. The client is left with the majority of total monies collected from products sold.

 

ONGOING LOTTERY

Most of the organisations we represent work in the same way as a commercial company, with marketing budgets set aside each year.

The organisations pays a ONE-OFF FEE per customer acquired from a pre-allocated budget. They do not pay any additional fees, no matter how long the customer continues to support.
As this fee is from existing funds, 100% of all funds from customers go directly to the client.

In addition, if the customer cancels before the first payment, 100% of that fee is refunded to the client.

 

What different products are sold on behalf of clients at Adflex?

The Managing director group has had experience in all aspects of direct sales in the past two decades. Whatever product you have to sell or promote our business development team can put together a campaign and achieve any goal.

Products being sold are On Going lotteries and ongoing trade promotions, one off gift and win. Adflex also markets one off lotteries and/or one off Trade promotions like a pin and win.

Why does Adflex outsource the sales to external marketing companies?

Adflex engages experts in the sales and marketing industry who have specific skills in exact products and routes to market.  Over the past two decades the Directors of many individual marketing companies have worked closely together to achieve amazing results for clients.

Do the Marketing Companies get product training?

Yes via the clients we engage the Marketing Companies receive comprehensive product and compliance training.

What does AdFlex do with customers complaint?

Adflex operates with a customer service line. Any complaint by the public levied to the client and/or to the customer service line will be investigated immediately, and a response of the outcome will be delivered back to the client within 24-48 hours.

How do we market client products?

We believe that people still respond best to people and this belief is at the very heart of our business. We talk directly to people at events, in business and at their homes face to face. We create connections with them and leave a valuable and lasting impression of the charities & sporting clubs

What Regulatory bodies do you fall under?

There are many organisations within the fundraising sector who ensure high standards are administered, enforced and maintained. Adflex follows all laws and policy’s within each regulatory body.

Australian Competition & Consumer Commission (ACCC)

The ACCC promotes competition and fair trade in markets to benefit consumers, businesses, and the community. Their primary responsibility is to ensure that individuals and businesses comply with Australian competition, fair trading, and consumer protection laws – in particular the Competition and Consumer Act 2010.

State Regulatory Bodies for Consumer Affairs

Consumer protection is governed by state and territory laws (in the form of a Fair-Trading Act in most cases). Australian federal and state laws protect you, your business and your customers from unfair trading practices. These laws, together with industry codes of practice, help your business operate fairly and competitively, and make sure your customers are properly informed and protected.

Campaigns may also comply with relevant State Gaming and Racing Bodies.

What is the customer recruitment process?

Client – Supplier – Marketing Company – Independent Contractor – Customer

The organisations and the supplier agree on campaign requirements such as budgets, timescale, areas and materials.

The supplier then liaises with the organisations to setup the campaign and provide ongoing services, such as:

  • account management
  • administration
  • processing
  • customer services
  • stock and territory management
  • quality assurance
  • helpline and welcome calls
  • licensing

The Marketing Company is sub-contracted by the supplier.

The Marketing Company engages Independent Contractors to supply the sales and marketing services.

The Marketing Company makes available a variety of product meetings, seminars and workshops in which Independent Contractors can register to attend.

Independent Contractors also have an opportunity to network with ‘like-minded’ Independent Contractors whilst developing their business.

Face-to-face marketing is one of the most effective ways of generating regular, long-term revenue ensuring the best return on investment for the represented organisations.

Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.

— Seth Godin

ADFLEX Point of Difference

AdFlex offers our clients and contracted marketing companies a unique service in the industry. Our service includes but its not limited to …

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EXPERIENCE

  • > The Director & team at Adflex have more than 20 years experience in face to face sales and marketing, representing some of the largest sporting and charity organisations in the country.
  • > You will find the team to be of the best of the best in the sector for sales, compliance, business product creativity and administration.

REACH

  • > At Adflex the sales team and relationships allows your brand to be kept small and local or span the country and beyond. It has access to one of the largest sales distribution networks in the country.

DIVERSIFICATION

  • > The team has experience and access to be able to sell many different fundraising products your organisation has to offer. Call to find out what we can do for you

CULTURE

  • Fun, flexible and professional is at the very core of Adflex
  • Adflex is a member and follows all laws and regulations in regards to
  •  ACCC
  • Consumer affairs
  • FIA
  • State Gaming and Racing

MARKET PLAN

  • Discuss with MC network
  • Rebrand staff
  • Advise retailers
  • Advise suppliers
  • Review opportunities

CALL CENTRE

  • Verification of customers details
  • Manage inbound line
  • Investigations
  • Sales calls

EVENT BOOKING

  • Shopping centre, airport, special event bookings
  • Centre relationships
  • Permits

PROCESSING

  • Campaign set up and maintenance
  • Processing of customers
  • Validation checks
  • Status or cancellation reports
  • Invoice and credit confirmations
  • Territory management
  • Council permits
  • Vetting and creating badges
  • Complaints management
  • Reporting / analysis

COMPLIANCE

  • PCI-DSS materials
  • Advice on legislation
  • Mediation
  • Customer service advice

CREATIVE

  • Sales materials
  • Promotional materials
  • Event site materials
  • Comms / social media
  • Branding

SYSTEMS

  • Develop systems for processing
  • Develop reporting
  • Management of IPADs
  • Set up campaign on POS software
  • ID Badge platform
  • Forecasting
  • POS software
  • Momentum

CONSULTING

  • Business development
  • Client management
  • Negotiations
  • Staff mentoring
  • Proposals
  • Business Support

AUDITS

  • Periodic reviews are conducted at Adflex and all its sub-contracting agencies it engages to ensure best practices are being maintained and developed constantly. Audits are done both by internal and external parties. We also welcome the clients we engage to conduct their own audits to help maintain the correct values and cultures.

ADFLEX MOTO

  • The word Adflex is been derived from, an advert that can be made Flexible, using the power of the human touch.
  • At Adflex we strive for a service by saying “what-ever you need, lets work out a way we can”

Contact Us

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Phone: (03) 7002 6861
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