AT ADFLEX, ADVERTISING IS MADE FLEXIBLE – WITH THE HUMAN TOUCH
AT ADFLEX, ADVERTISING IS MADE FLEXIBLE – WITH THE HUMAN TOUCH
A team that is open to new products and ideas that you want delivered.
A team wanting to work together with its clients to find the best outcome
AdFlex strives for long term relationships with all parties connected to the brand.
Alone we can do so little, together we can do so much
Adflex Marketing Pty Ltd (Adflex) is a face to face sales and marketing agency specialising in providing much needed revenue for Charities and Sporting Organisations in Australia.
The name “Ad/flex” derives from the concept of providing an advert that is flexible to customers, its clients and the Marketing Companies it supplies.
Why clients choose to work with Adflex Marketing;
Adflex Marketing has the flexibility to conduct fundraising campaigns either as a one off program, (in the form of a raffle or a trade promotion), or an on-going lottery program.
> Both the Director of Adflex Marketing and its Business Development Consultant, have over 20 years experience in the sales and marketing industry
> Adflex Marketing is a member of the Fundraising Institute of Australia (FIA)
>Adflex Marketing has access to one of the largest networks of marketing companies around Australia.
> Adflex Marketing has policies in place regarding Payment Card Industry Data Security Standards (PCI-DSS) and Work Health and Safety.
> As an agency we conduct compliance checks on all marketing companies that we outsource to.
There are two major objectives of Adflex:
Whatever the fundraising concept or product, you will find Adflex willing to learn more about the cause your organisation represents and how you want it delivered to the public.
Adflex core values:
At Adflex the moto is “advertising made flexible with the human touch.”
at Adflex we help with both the impact and exposure of your brand
Not-for-profit and sport organisations use many methods to find new customers, including direct mail, email, media advertising, tele-marketing and of course, face-to-face direct marketing.
Face-to-face fundraising is one of the most widely-used and can be the most cost-effective method of finding customers, which is why it is used by some of the biggest brands.
Face-to-face gives potential customers the opportunity to meet and talk directly to someone in person and allows organisations to engage with people they have not previously reached.
We don’t ask one group of people for a lot of support, we ask a lot of people for a little bit of support.
The customers are able to talk to someone directly about the magnificent work the clients do, whether the customer participates in the campaign or not.
The funds raised through the campaigns can ensure their work has an impact for their beneficiaries.
Face-to-face fundraising is one of the widely-used and can be the most cost-effective method of finding customers, which is why it is now used by some of the biggest brands.
Trust, honesty, humility, transparency and accountability are the building blocks of a positive reputation. Trust is the foundation of any relationship
In the world of advertising the human touch is the point of difference.
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Adflex receives a Marketing Fee from the client on products sold. Adflex will in turn pay a majority of that fee to Marketing Companies to engage sales people to sell that product on behalf of the client. The client is left with the majority of total monies collected from products sold.
Most of the organisations we represent work in the same way as a commercial company, with marketing budgets set aside each year.
The organisations pays a ONE-OFF FEE per customer acquired from a pre-allocated budget. They do not pay any additional fees, no matter how long the customer continues to support.
As this fee is from existing funds, 100% of all funds from customers go directly to the client.
In addition, if the customer cancels before the first payment, 100% of that fee is refunded to the client.
The Managing director group has had experience in all aspects of direct sales in the past two decades. Whatever product you have to sell or promote our business development team can put together a campaign and achieve any goal.
Products being sold are On Going lotteries and ongoing trade promotions, one off gift and win. Adflex also markets one off lotteries and/or one off Trade promotions like a pin and win.
Adflex engages experts in the sales and marketing industry who have specific skills in exact products and routes to market. Over the past two decades the Directors of many individual marketing companies have worked closely together to achieve amazing results for clients.
Yes via the clients we engage the Marketing Companies receive comprehensive product and compliance training.
Adflex operates with a customer service line. Any complaint by the public levied to the client and/or to the customer service line will be investigated immediately, and a response of the outcome will be delivered back to the client within 24-48 hours.
We believe that people still respond best to people and this belief is at the very heart of our business. We talk directly to people at events, in business and at their homes face to face. We create connections with them and leave a valuable and lasting impression of the charities & sporting clubs
There are many organisations within the fundraising sector who ensure high standards are administered, enforced and maintained. Adflex follows all laws and policy’s within each regulatory body.
The ACCC promotes competition and fair trade in markets to benefit consumers, businesses, and the community. Their primary responsibility is to ensure that individuals and businesses comply with Australian competition, fair trading, and consumer protection laws – in particular the Competition and Consumer Act 2010.
Consumer protection is governed by state and territory laws (in the form of a Fair-Trading Act in most cases). Australian federal and state laws protect you, your business and your customers from unfair trading practices. These laws, together with industry codes of practice, help your business operate fairly and competitively, and make sure your customers are properly informed and protected.
Client – Supplier – Marketing Company – Independent Contractor – Customer
The organisations and the supplier agree on campaign requirements such as budgets, timescale, areas and materials.
The supplier then liaises with the organisations to setup the campaign and provide ongoing services, such as:
The Marketing Company is sub-contracted by the supplier.
The Marketing Company engages Independent Contractors to supply the sales and marketing services.
The Marketing Company makes available a variety of product meetings, seminars and workshops in which Independent Contractors can register to attend.
Independent Contractors also have an opportunity to network with ‘like-minded’ Independent Contractors whilst developing their business.
Face-to-face marketing is one of the most effective ways of generating regular, long-term revenue ensuring the best return on investment for the represented organisations.
Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.
AdFlex offers our clients and contracted marketing companies a unique service in the industry. Our service includes but its not limited to …